About Us


Shanghai Leyi Culture Media Company, Ltd. (Leyi) is a culture and digital media technology company established in 2013, with offices in Shanghai and Beijing. Bill Zang (臧彦彬) is Leyi’s CEO (picture to right). In addition to artist and performance management, Leyi produces, distributes and sells new digital media products, including music, video, animations, TV, film and immersive entertainment venues.

Leyi’s business goals are to: 1) Develop secure digital transactions to protect IP and increase revenue for creative and culture businesses, 2) Promote Chinese artists and creative companies in international markets, and 3) Help Western artists and companies market and sell their work in the China market.

Creating a Solution for Monitoring Digital Distribution, Payments & Copyrights

To achieve this goal Leyi is developing a B2B/B2C Streaming Platform which utilizes unique digital transaction tracking technology to provide artists, content owners and entertainment companies with applications to manage and market their digital media and live performances, protect copyrights and intellectual property, and pay all royalties to artists and rights holders.

Leyi’s is promoting its business platform and related service offerings as an East-West Cultural Bridge, one that enables clients to reach large online audiences in China and worldwide to significantly increase online audiences and revenue potential.

Leyi’s Management Team: Creating Success for You and Your Company

Zang Yanbin (Bill, 臧彦彬)

Mr. Zang (Bill) is a respected leader in the music & cultural industries in China who promoted new laws requiring all payments to artists. Bill was appointed Chairperson of the Recording Industry Committee.

Thomas Olscheske, PhD
CTO, Chairman

Dr. Olscheske’s expertise includes intelligent software development and R&D innovation in information intense business operations. He also has over 30 years experience in international joint venture management.

Jean Hsiao Wernheim
Intl. Marketing Executive

Ms. Wernheim is a top-ranked leader in the European and Chinese music and entertainment industries. She has extensive expertise managing Chinese government relations and industry agencies.

Leyi: An Active Industry Leader

Leyi manages the Silk Road Music Industry Alliance, a major government sponsored program to promoting the creative industries within the Belt Road Initiative. Leyi provides Alliance members with all the licenses and resources to do conduct business in China, and a safe and secure business platform protecting intellectual property.

Leyi Culture is on the Board of Directors of the following government policy-making committees:

  • The China Recording Industry Committee (CRIC, 中国唱片工作委员会). CRIC develops and implements policies and regulations for the digital media industry. Leyi represents foreign industry interests in Chinese industry policy making.
  • The China Audio Video Copyright Association (CAVCA, 中国音像著作权集体管理协会). CAVCA represents record labels for collecting broadcasting fees. It has recently established a new Collection Society for digital media sales in China.
  • The China Audio-Video & Digital Publishing Association (CADPA, 中国音像与数字出版协会). Previously called the China Audio-Video Association (CAVA, 中国音像协会), its membership includes all major music recording and digital service providers in China. Tencent, Alibaba, China Mobile and China Telecom also have Board representation.

Leyi’s Offices in Shanghai and Beijing

Leyi’s Head Office and all business operations are located in Shanghai. Shanghai is the the cultural heart of China. It is the business center for China's movie and film industries, and well as artists in the music and entertainment indusries. This gives Leyi access to a wide range of creative talents and new emerging digital content.

Leyi also has an office in Beijing which manages all necessary government relations to do business in China. Leyi’s Beijing office is located in Fu Prince’s Residence Hall, a major historical site and tourist attraction located in Xicheng District, Beijing, just north of the Shichahai Lake. This is a prestigious location for creative and cultural companies. The Chinese government only grants office space to companies it considers a top-priority business that can achieve the government’s goals of improving the industry and promoting Chinese culture to the world.

The Fu Prince’s Residence Hall

Prince Kung’s Mansion consists of large Siheyuan-style mansions and gardens. Originally constructed for Heshen, an official highly favored by the Qianlong Emperor, it was later renamed after Prince Gong, a Manchu prince and influential statesman of the late Qing dynasty, who inhabited the mansion in the late 19th century.

Prince Kung’s Mansion was constructed in 1777 during the Qing dynasty for Heshen, a prominent court official in the reign of the Qianlong Emperor. It is one of the most exquisite and best-preserved imperial mansions in Beijing and used to house several families, and has a total area of 60,000 square meters.

In 1799, the Jiaqing Emperor, successor to the Qianlong Emperor, accused Heshen of corruption and had him executed and his property confiscated. The mansion was given to Prince Qing, the 17th and youngest son of the Qianlong Emperor.

Since 2005, the mansion has undergone renovation. The mansion reopened as “Prince Kung’s Mansion” on 24 August 2008. It showcases the lives of Manchu nobles and aspects of the Qing dynasty. The Beijing Opera House inside the mansion was also restored, which hosts a wide range of performing groups. The Mansion complex also supports business offices for government approved culture companies.