About Us


Shanghai Leyi Culture Media Company, Ltd. (Leyi) is a culture and digital media technology company established in 2013, with offices in Shanghai and Beijing. Bill Zang (臧彦彬) is Leyi’s CEO (picture to right). In addition to artist and performance management, Leyi produces, distributes and sells new digital media products, including music, video, animations, TV, film and immersive entertainment venues.

Leyi’s business goals are to: 1) Develop secure digital transactions to protect IP and increase revenue for creative and culture businesses, 2) Promote Chinese artists and creative companies in international markets, and 3) Help Western artists and companies market and sell their work in the China market.

An East-West Cultural Bridge

To achieve these goals Leyi is developing a B2B/B2C Streaming Platform which utilizes unique digital transaction tracking technology to provide artists, content owners and entertainment companies with applications to manage and market their digital media and live performances, while protecting copyrights and intellectual property and paying all royalties to artists and rights holders.

Leyi’s is promoting its business platform and offerings as an East-West Cultural Bridge, one that enables clients to reach large online audiences in China and worldwide to significantly increase online audiences and revenue potential.

The Leyi Team: Creating Success for You in 2018

2018 is the Year of the Dog. The year emphasizes intelligence, hard work, and sincerity. This is exactly what we give our clients and business partners. Our mission is to create success for you!

Zang Yanbin (Bill, 臧彦彬)

Mr. Zang (Bill) is a respected leader in the music & cultural industries in China who promoted new laws requiring all payments to artists. Bill was appointed Chairperson of the Recording Industry Committee.

Thomas Olscheske, PhD
CTO, Chairman

Dr. Olscheske has extensive expertise in IT development and R&D product innovation and information intense business operations. He also has over 30 years experience in international joint ventures.

Jean Hsiao Wernheim
Intl. Marketing Executive

Ms. Wernheim is a top-ranked leader in the European and Chinese music and entertainment industries. She has extensive expertise managing Chinese government relations and industry agencies.

Leyi: An Active Industry Leader

Leyi manages the Silk Road Music Industry Alliance, a major government sponsored program to promoting the creative industries within the Belt Road Initiative. Leyi provides Alliance members with all the licenses and resources to do conduct business in China, and a safe and secure business platform protecting intellectual property.

Leyi Culture is on the Board of Directors of the following government policy-making committees:

  • The China Recording Industry Committee (CRIC, 中国唱片工作委员会). CRIC develops and implements policies and regulations for the digital media industry. Leyi represents foreign industry interests in Chinese industry policy making.
  • The China Audio Video Copyright Association (CAVCA, 中国音像著作权集体管理协会). CAVCA represents record labels for collecting broadcasting fees. It has recently established a new Collection Society for digital media sales in China.
  • The China Audio-Video & Digital Publishing Association (CADPA, 中国音像与数字出版协会). Previously called the China Audio-Video Association (CAVA, 中国音像协会), its membership includes all major music recording and digital service providers in China. Tencent, Alibaba, China Mobile and China Telecom also have Board representation.

Leyi’s Competitive Advantages in China

Leyi has extensive experience promoting and marketing international artists and companies in China.

  • Chinese companies focus only on domestic artists and content sales.
  • Large Chinese companies seek out our expertise to solve problems they experience with their international artists and performance companies.

The National China Music Industry Park–Shanghai (CMIP, 国家音乐产业基地-上海):

  • Provides a safe and secure business environment for artists, business partners and client companies.
  • Provides low-cost real estate for venues, entertainment, comercial and educational development projects.
  • Quantifies Leyi clients and partners for business resources, government grants and low-tax incentive programs.

Transaction Model motivates and locks in artists and consumers:

  • Tracking accounting system pays all royalties to artists and stakeholders.
  • All revenue shared with artists and consumers.

National Government endorsement because Leyi fulfills the Government’s current Five-Year Economic Plan priorities:

  • Priority initiative areas: Technology R&D, culture development and education.
  • Promotes Chinese arts and culture to the world for mutual business cooperation.

The Shanghai Government made our company a “Priority Technology Business” in their economic development plans.

  • Registered in the Shanghai Free Trade Zone, facilitating the transfer funds in and out of China.

Risks and Competitive Responses

Leyi’s strategy to deal with the uncertain situation between the U.S. and China:

  • Inside China Leyi is Government endorsed Chinese company. It is not treated as a foreign company and therefore do not have the risks typical of foreign companies.
  • Leyi Media Group, LLC, a U.S. media and technology company, is leveraging new laws allowing a foreign company to own and control 100% of a Chinese company, so Leyi has no dependence on a specific Chinese partner.
  • Leyi’s business is not dependent on the uncertain political and economic relationships between China and the U.S. because we can do business in inside China and other international markets.

Restrictions on funds transfer in and out of China:

  • As a priority company registered in the Shanghai Free Trade Zone we can readily transfer funds in and out of China without the typical restrictions on other companies.
  • President Xi’s stated policy restricting funds transfer out of Chinese explicitly allows exceptions for technology and entertainment business ventures.

Piracy and Intellectual property risks:

  • New government laws and strong legal enforcement has greatly reduced piracy in recent years.
  • Leyi’s President in China is the Vice Chairman for the new Collection Society.

Competition with large, well-financed Chinese companies:

  • Leyi has expertise managing and selling international artists and performers, they don’t.
  • They have a large barrier to entry in the National Music Industry Park despite their money.

Responding to changing government policies:

  • Leyi’s President in China is Vice Chairman on the three major policy making committees, which provides timely access to information on changing government and market policies, etc.

Leyi’s Office in Beijing

Leyi’s Beijing office is located in Fu Prince’s Residence Hall, a major historical site and tourist attraction located in Xicheng District, Beijing, just north of the Shichahai Lake. This is a prestigious location for creative and cultural companies. The Chinese government only grants office space to companies it considers a top-priority business that can achieve the government’s goals of improving the industry and promoting Chinese culture to the world.

The Fu Prince’s Residence Hall

Prince Kung’s Mansion consists of large Siheyuan-style mansions and gardens. Originally constructed for Heshen, an official highly favored by the Qianlong Emperor, it was later renamed after Prince Gong, a Manchu prince and influential statesman of the late Qing dynasty, who inhabited the mansion in the late 19th century.

Prince Kung’s Mansion was constructed in 1777 during the Qing dynasty for Heshen, a prominent court official in the reign of the Qianlong Emperor. It is one of the most exquisite and best-preserved imperial mansions in Beijing and used to house several families, and has a total area of 60,000 square meters.

In 1799, the Jiaqing Emperor, successor to the Qianlong Emperor, accused Heshen of corruption and had him executed and his property confiscated. The mansion was given to Prince Qing, the 17th and youngest son of the Qianlong Emperor.

Since 2005, the mansion has undergone renovation. The mansion reopened as “Prince Kung’s Mansion” on 24 August 2008. It showcases the lives of Manchu nobles and aspects of the Qing dynasty. The Beijing Opera House inside the mansion was also restored, which hosts a wide range of performing groups. The Mansion complex also supports business offices for government approved culture companies.

“Happy Work, Happy Life”