Leyi’s Digital Media Sales and Streaming Platform

Business Platform Overview

Leyi is developing a digital sales and streaming platform, promoted as an East-West Cultural Bridge, that targets the Chinese and international online markets. It uses Cutgate’s innovative digital transaction tracking technologies to increase market reach and revenue for the digital media, entertainment and creative industries in China, as well as in international markets.

The Platform uses Cugate’s innovative digital media transaction tracking technology:

  • Manages digital rights as it tracks, traces and distributes digital content (music, video, film, TV, e-text, e-learning, etc.) by embedding a unique “Virtual Barcode” ID Tag.
  • Protects digital copyrights and intellectual property, and enforces anti-piracy laws.
  • Tracks and pays all royalties, providing accurate accounting and reporting.
  • Increases revenue streams for artists, content owners and all stakeholders.

Increases revenue and market reach in China’s massive mobile media networks.

  • Expands Affiliated Marketing capabilities and content management control.
  • Supports Proximity Marketing in local Wi-Fi, USB and other configurations.
  • Provides mobile apps allowing consumers to create digital products and advertizing.

Leyi’s Digital Streaming and Sales Platform

Leyi’s platform integrates digital rights management with payment transaction tracking.

The core technology tracks all streams and digital transactions to:

  • Provide accurate accounting to pay all royalties to all rights holders.
  • Manage and protect copyrights and intellectual property.
  • Capture market and consumer data across all social media networks.
  • Create new revenue streams for artists by linking digital content with other digital/physical product and service transactions.

Transaction tracking system test marketed and validated in China and Europe:

  • In China: 150 Internet digital streaming radio stations.
  • In Europe: 2,000 Internet digital streaming radio stations.
  • Internal testing with CAVCA for use in China’s new Collection Society for digital media.
  • Direct payments to artists and content rights owners increases by 20% to 50%.

The Platform’s Business Features

Virtual Barcode:

  • Utilizes multi-level watermark and footprint technologies, providing security in online markets.
  • It enables 100% secured interconnected consumer and industry solutions.

Advertising Pointers, Proximity Marketing and Affiliate Marketing:

  • Helps traditional and mobile advertisers targeting specific regions, event areas via Wi-Fi, retail/kiosk area and USB transactions.
  • Enables content owners to directly manage and redirect advertisement and affiliated income streams from intermediates like social media digital platforms and search engines directly.

CRM and Data Analytics:

  • Provides content owners sales and consumer data to manage their own marketing activities.
  • Captures product, consumer and market data for Big Data and business intelligence initiatives.

Royalty Collection:

  • Provides weekly, monthly, or yearly reports to labels and artists for royalty collection. Date and time played are retrievable on a per platform, per artist, per album or per label or per radio station basis.

YouTube Monitor:

  • Sales monitoring for: Control, Monetizing, Collection and Anti-Piracy.

Real Time Chart and Radio Monitoring:

  • Monitors radio worldwide on a 24x7 basis, reporting date, time and duration of play or view. Displays market share by user locations. Data retrievable per radio station, artist, album or label.

Music Synchronization

  • Provides search service to help professionals to find the right kind of music or tracks for movies, advertising, background music.

Mobile Apps Motivating Subscriptions and Sales

Media Player Apps builds large online audiences and revenue for performing artists and entertainment companies.

Mobile Ad Apps use digital music and video to market and promote performing artists and increase digital and physical product sales.

Multimedia App Tools encourage User Generated Content (UGC) by letting professionals, amateurs and consumers create, edit and share new unique digital music and video products.

  • Consumers are motivated to subscribe to Leyi’s mobile apps because they can make money by sharing their digital work with friends in their social networks.
  • Motivates long-term subscription contacts and consumer lock-in.

Increases Revenue Opportunities

Digital media can be tied to other digital and physical products and ads.

Unique market data is collected across users’ social media networks:

  • Market data and Big Data analytics can be sold to marketing and research firms.

Other revenue streams include:

  • Revenue from subscription, pay-to-view, service fees and app sales.
  • Digital and physical product sales, including life-style merchandise.
  • On site and online performance tickets sales.
  • Advertising and performance sponsorship, including web and mobile ads, embedded video ads, ad banners, product branding, etc.
  • Value-added business services (B2B) to industry clients.
  • Value-added B2C and O2O marketing and sales.
  • Venue rental for music concerts, performances, live show rental fees.
  • Music and cultural educational and e-learning offerings.

Unique Competitive Advantages and Market Position in China

The Chinese Government has reviewed and validated our business model and technologies, officially endorsing it as an effective solution for improving the financial and copyright landscape of China’s digital media and creative industries. We have received all licenses to create, produce, distribute and broadcast digital media (music, video, TV, film, etc.) on the Internet and mobile networks, as well as all performance permits for live concert streaming.

As a result, Leyi has been awarded development and management rights to the National China Music Industry Park–Shanghai (CMIP, 国家音乐产业基地-上海), a major national Chinese government initiative to improve and support the music, entertainment and creative industries in China. This includes rights to develop major commercial sites that include performance venues, retail, IT, education and business infrastructure. All domestic and international companies participating in the Industry Park qualify for government grants, tax reduction programs, and many other business resources.

Ley’s Chinese company President holds the Vice Chair positions on China’s three policy-making committees in the music and entertainment industries. The China Audio Video Copyright Association (CAVCA, 中国音像著作权集体管理协会) reviewed the platform technology and intends to use it in China’s new Collection Society.

The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT, 国家新闻出版广电总局), which censors and approves all digital media, has expressed their interesting in using Cugate’s technology to manage and monitor all digital content in China. This gives Leyi’s platform a unique competitive advantage in the China market.