Leyi Culture has the expertise to aggressively market and promote international artists in the China market. This includes China’s massive mobile social media networks, which represents the vast majority of the consumer market. It can fast track international artist’s digital content in the China market.
Leyi Culture organizes multi-city concert tours in China for international artists. It provides consulting services to artists to prepare their work to Chinese tastes and expectations. Leyi Culture works directly with numerous Live Houses in China’s first and second tier cities. It has extensive experience the marketing and promotion of international and foreign artists in the Greater China market. It also coordinates online digital releases with concert tours that can also be streamed live to local, regional and international audiences.
Leyi Culture represents rapidly growing numbers artists and bands, including many international artists entering the China market. Its Chinese artists include: Classical Crossover female artist, Su Xinyuan; Jomo electronic duo, which is the first Chinese dream pop electronic group and first to have sold their music on iTunes; and Taiwan artist, Bearbabes.
Additional Chinese artists include: Chinese Guzheng player Chang Jing; Jiangnan Silk Bamboo Music Group; Healing music artist San Qiang; the famous singer Wu Huiming; Chinese Folk Music instrumental group Oriental Angels; the rock music group The Push; Blue Garden; Die of Sorrow, and many others.
Leyi Culture has also promoted the U.S. rock band, Edisun, during its East-West streaming live concerts. Edisun’s lead singer performed a duet in Chinese with Jia Ruhan singing the popular Chinese song, “I Love China.” Leyi Culture also streamed the Philadelphia Orchestra’s Shanghai concert live to online viewers in China and internationally. It also streamed the Romanian Ballet and Symphony Orchestra during their multi-city tour of China. Leyi Culture also developed marketing and promotions for the U.S. singer Tony Valor, and the U.S rock band Craving Strange, which included a multi-city tour that was recorded and streamed to encourage digital sales.
Leyi Culture recently organized a multi-city concert tour for Craving Strange. Leyi Culture wrote Chinese lyrics for their popular single, “Complicated.” Leyi wrote Chinese lyrics for their single. Craving Strange artists learned to sing and record “Complicated” in Chinese, which they sang live during their China concert tour. Chinese audiences responded very favorably to their efforts. After their concert tour, Leyi Culture promoted Craving Strange on the major social media sites in China, achieving over 500,000 registered online fans after four months of promotions.
Leyi Culture has successfully developed and managed projects based on “East Meets West” business theme. Below are some representative projects: