Artist and Tour Management

Aggressive Artist Marketing

Leyi Culture has the expertise to aggressively market and promote international artists in the China market. This includes China’s massive mobile social media networks, which represents the vast majority of the consumer market. It can fast track international artist’s digital content in the China market.

Multi-City Concert Tours

Leyi Culture organizes multi-city concert tours in China for international artists. It provides consulting services to artists to prepare their work to Chinese tastes and expectations. Leyi Culture works directly with numerous Live Houses in China’s first and second tier cities. It has extensive experience the marketing and promotion of international and foreign artists in the Greater China market. It also coordinates online digital releases with concert tours that can also be streamed live to local, regional and international audiences.

Growing Stable of Artists

Leyi Culture represents rapidly growing numbers artists and bands, including many international artists entering the China market. Its Chinese artists include: Classical Crossover female artist, Su Xinyuan; Jomo electronic duo, which is the first Chinese dream pop electronic group and first to have sold their music on iTunes; and Taiwan artist, Bearbabes.

Additional Chinese artists include: Chinese Guzheng player Chang Jing; Jiangnan Silk Bamboo Music Group; Healing music artist San Qiang; the famous singer Wu Huiming; Chinese Folk Music instrumental group Oriental Angels; the rock music group The Push; Blue Garden; Die of Sorrow, and many others.

Leyi Culture has also promoted the U.S. rock band, Edisun, during its East-West streaming live concerts. Edisun’s lead singer performed a duet in Chinese with Jia Ruhan singing the popular Chinese song, “I Love China.” Leyi Culture also streamed the Philadelphia Orchestra’s Shanghai concert live to online viewers in China and internationally. It also streamed the Romanian Ballet and Symphony Orchestra during their multi-city tour of China. Leyi Culture also developed marketing and promotions for the U.S. singer Tony Valor, and the U.S rock band Craving Strange, which included a multi-city tour that was recorded and streamed to encourage digital sales.

Example Concert Tour and Promotion

Leyi Culture recently organized a multi-city concert tour for Craving Strange. Leyi Culture wrote Chinese lyrics for their popular single, “Complicated.” Leyi wrote Chinese lyrics for their single. Craving Strange artists learned to sing and record “Complicated” in Chinese, which they sang live during their China concert tour. Chinese audiences responded very favorably to their efforts. After their concert tour, Leyi Culture promoted Craving Strange on the major social media sites in China, achieving over 500,000 registered online fans after four months of promotions.

Artist and Concert Tour Activities

Leyi Culture has successfully developed and managed projects based on “East Meets West” business theme. Below are some representative projects:

  • “When Jazz meets KunQu” – Invited Belgium jazz pianist to perform together with a Kunqu opera singer. Created unique sounds with Kunqu singing together with Jazz piano melody.
  • “East Meets West Concerts” – Invited western rock bands, Chinese pop artists for concerts in the U.S. and Shanghai. The concerts were broadcasted in China and worldwide.
  • “Jiangnan Sizhu” – A Chinese traditional instrumental music from Jiangnan region, China. It is also recognized by the UNESCO as intangible culture heritage music. The music was released in digital, CD, Vinyl and DVD formats. An introductory documentary film was included describing the music history and background to allow the audience to better understand of this type of music. This music is being presented in large and small venues, in China and internationally.
  • “Collections of Gu Qin” (20 albums of Chinese harp instrumentals) – A plucked seven-string Chinese musical instrument, referred to by the Chinese as “the father of Chinese music.” The 20 albums were recorded by the currently famous Guqin musicians throughout China. This music is being presented in large and small venues, in China and internationally.
  • “Yellow River” by Huang Hui – The most renown award winning Chinese writer/producer. This project collected songs from the Yellow River region. Huang Hui edited the songs into modern Chinese music formats. The project invited famous artists to record this project. The project scheduled to finish production in the summer and will be released at the end of 2016.
  • “East meets West” by Tony Valor – An American songwriter, producer and singer, and featuring several Chinese female artists. The music is produced in an EDM (Electronic Dance Music) album. The single, “To the Top,” featuring Chinese singer Li Na, has reached No. 21 on the Billboard Dance Chart. The music was played worldwide via various digital platforms.