Product Offerings and Business Services

Expressway to the China Market

Leyi provides client artists and companies with competitive business resources and digital sales channels to effectively increase their market reach and revenue in the China market. Specific business offerings include:

  • Marketing, distribution and digital media sales.
  • Artist and performance management.
  • Venues and entertainment destinations.

Marketing, Distribution and Sales of Digital Media

Leyi provides effective strategies for distributing and selling digital media products in the China market. It provides a safe and secure business environment for international artists and companies to directly access and sell in the China market. Leyi also promotes Chinese artists and cultural events in international markets and in Silk Origin Music Alliance member countries.

Leyi provides clients with effective strategies for distributing and selling digital media products in the Greater China market in a safe and secure business environment allowing funds transfer funds in and out of China.

Leyi markets and sells client companies’ digital products (music, video, film, TV, movies, and other digital and physical products) in the China market through multiple traditional and digital distribution channels:

  • Leyi sells digital products through all major telecom, digital music and video broadcasting platforms in China.
  • Leyi has all required licenses to securely sell on the Internet and mobile networks.
  • Leyi can sell directly through its own e-business platform using Cugate’s innovative digital management system.

Leyi has the expertise and relationships to aggressively market and promote international artists in the China market. This includes China’s massive mobile social media networks, which represents the vast majority of the consumer market.

Leyi was one of the first Chinese companies granted permits to stream live events in China. It streamed major international artists performing in China to online audiences worldwide (see previous live streaming events). Leyi provides clients with these same streaming services.

Artist and Performance Management

Leyi and its business partner, Media Rhino, has expertise in organizing and managing concert tours for international artists in China. Leyi’s business services include:

  • Organizing multi-city concert tours in China for international artists.
  • Providing consulting services to artists for adjusting their work to Chinese tastes and expectations.
  • Working directly with numerous Live Houses in China’s first and second tier cities.
  • Coordinating online digital releases with live concert tours.

Leyi also manages music festivals as part of the One Belt One Road (Silk Road) economic initiative. These are major music festivals sponsored by the Chinese government and by participating city governments.

Leyi also manages the annual Silk Road Maritime Music Festivals and the Silk Road International Music Festivals. These are major music festivals sponsored by the Chinese government and by participating city governments.

During these music festivals Leyi organized and promoted major Chinese industry forums, including:

  • The Maritime Silk Road International Music Forum, and
  • The Silk Road International Music Forum.